Course curriculum

  • 1

    Welcome to the Attraction Marketing Accelerator!

    • Welcome!
  • 2

    Module 1: Vision + Goals

    • Lesson 1: Vision Casting

    • Lesson 2: Goal Setting

    • Lesson 3: CEO Mindset
  • 3

    Module 2: Brand Strategy

    • Lesson 1: Brand Mission + Values

    • Lesson 2: Brand Pillars

    • Lesson 3: Brand Voice
  • 4

    Module 3: Brand Positioning & Sales

    • Lesson 1: Brand Positioning

    • Lesson 2: Building Visibility

    • Lesson 3: Leading Sales Calls
  • 5

    Module 4: Storytelling

    • Lesson 1: Storytelling Framework

    • Lesson 2: Developing Your Brand Stories

    • Lesson 3: Translating Story to Visuals
  • 6

    Module 5: Content Marketing

    • Lesson 1: Content Creation Framework

    • Lesson 2: Refining Your Messaging

    • Lesson 3: Make Your Content Count
  • 7

    Module 6: Email Marketing

    • Lesson 1: Building Your Email List

    • Lesson 2: Writing A Killer Welcome Sequence

    • Lesson 3: Scaling Your Email List
  • 8

    Module 7: Launch Strategy

    • Lesson 1: Problem Aware

    • Lesson 2: Product Aware

    • Lesson 3: Building Hype

    • Lesson 4: Launch Week
  • 9

    BONUS RESOURCES

    • Guest Expert Grace Blacksea: Time Strategy

    • Guest Expert Hilary Krueger: Email Marketing

    • Guest Expert Tiffany Hoeft: Systems & Operations

    • Guest Expert Lauren Marie Fleming: Storytelling

    • Guest Expert Krystle Church: Launch Email Strategy

    • Guest Expert Hannah Nieves: PR